Girly got featured TWICE
✨OKAY SO!✨
I love Word Tonic’s weekly prompts, if nothing else it just lets me let loose a bit.
Also, everyone comes up with usually hilarious stuff so free serotonin🪄
Also, also, the lovely Word Tonic leaders (my queens) post a collection of the community’s best responses to the copy, brand, or social media prompt.
💖Let’s get into my featured copy babies💖
Lucky Saint - Ad Slogans - Instagram
Instagram post from IG@thewordtonic of my WORK
The prompt was to write headlines to promote Lucky Saint’s new Hazy IPA. We were also given access to a document that gave us more specific guidelines for the brand and examples of their advertising.
These 5 headlines were what I came up with from brand research. On their ‘about’ page on the Lucky Saint beer website, they use the slogan fortune favours the brave when diving into a new business venture. I wanted to reframe this phrasing that’s clearly important to the company. May the odds be ever in your flavour is a clear reference to the Hunger Games, it’s a recognisable phrase that people remember. Words like ‘golden’ feature a lot in their marketing and in the product descriptions of Lucky Saint’s beer, pair that with how golden is used to describe good people - ‘Drink golden, be golden’, encouraging and descriptive.
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BookBar - Billboard Ad - LinkedIn
The featured work of mine
The prompt for this one was a billboard style ad promoting BookBar, an independent bookshop (love) and bar (also love) with the aim for the ad to target GEN-Z (my f****** bread and butter).
So after some fun brand research and wanting to keep it relatively simple but fun advertising. I came up with like 10 different options, chose the best 5 to send in for this prompt, then these two were the best of my bunch and got chosen to be shared on LinkedIn.
I wanted the ads to be chatty but not pretending to be friendly. Millenials love brands to be their friends, Gen-Z less so. But the ad isn’t talking directly to the customer but the ad is retelling a story almost.
The top one, ‘Where lines between reality and fantasy blur’ sounds like a general slogan you’d hear prompting escapism, links to fantasy as a book genre too. But, playing on that, majority of people have had a night out where the next day you aren’t sure what actually happened versus how you remember it. So the human dialogue following of “I blame that 2nd bottle of red” is the funny, relatable punch-line that people may be more likely to remember. It gives off the vibes being night-life for booklovers rather than drinking and reading in silence.
The bottom one; again I wanted to create this ad as if you’re seeing a conversation or a story play out but using copy. We’ve all sobbed over a character in a book, film, tv show or whatever - if you say you haven’t you’re either lying or a psycho idk what to tell you. So I aimed for drunken rambling about how a story ended or how a character developed and then added in a splash of goofy meme culture that has the actions or sounds in little **. It’s a little emotionally chaotic but that’s the picture I am trying to build - it brings to mind someone stumbling out of a bar, being held up by friends and crying, over a book.
Generally the full vibe I was going for was night-life but for book-lovers. The chaos of a night out doesn’t need to be downplayed for the bookish people, they don’t want less of it. Especially Gen-Z, we will combine activities like you’ve never seen. They just are going to tell the taxi driver or bartender about the hot fairy man breaking the human’s heart, not about any real-life trauma.
📙📙📙📙📙📙📙📙📙📙📙📙📙📙📙📙📙📙📙📙
I was freaking out when I was asked for my usernames for Instagram and LinkedIn for these two prompts. I am also now just free advertising for Word Tonic because I tell everyone to join in if they do any sort of writing or digital marketing honestly.
So happy to be featured. It happened right when I needed reassurance and a confident boost in my writing wizardry.
in a bit
- Katie🌻
