Trying to plan a campaign

So I haven’t tried to plan an entire campaign myself.
I’ve taken part in bits and boops of developing a marketing campaign as part of other speculative work. But not the whole thing for funsies.
I would love to work in games! As a marketer or as a writer maybe one day 💭

So for my first campaign I have chosen Fabledom.
A real game, released in 2022. It is a citybuilder in a magical kingdom. Build your kingdom battle and marry other royals and create a cute thriving community in the magic kingdom world of Fabledom.

I had nothing to do with this game other than I am a fan and player of it.
THIS IS A BIG DISCLAIMER
The DLC announcement I have discussed in this campaign strategy is not real and there are no real specifics about gameplay features.


This is primarily a social media focused campaign. I have not attempted any budgeting because that is very specific company to company and not the aim of what I wanted to achieve here.
Rather than jumping straight to making the content, I wanted to give the strategy and planning a go.